The Pink Lemonade
The Pink Lemonade is a brand specialised in woman beauty with a wide range make-up services. It all started 5 years ago with a young entrepreneur who started a blog talking about make-up, skin care, hair and everything about beauty for womans.
Today it represents one of the Portugal's top beauty influencer with a huge community of fans and her make-up studio.
The re-design introduces a new approach for the brand formalising its graphic communication to the next level. The project evolves the current identity with a new refresh feeling of personality, irreverence and courage.
The Pink Lemonade embodies an artistic brand responding to the boring imitation phenomenons and trends. Its scripted "word-mark" communicates flow and freshness exalting the diferences and the natural beauty of every woman. This effort results in a timeless brand who will live by its uniqueness.